Daydreamer and explorer of new ways of helping brands engage with people.
a.k.a: A Digital Creative Director and Full Stack Designer living in a world where Strategy and Creativity had a baby called Results.
I’m a Freelance Designer & Creative Consultant. I design strategic solutions for all kinds of problems. And I design while bouncing to a “funky beat”.
I help brands get their voice out there, and get consumers to love their products. Specializing in digital design, creative strategy and consumer experience, allows me to create solutions for businesses’ problems, not just making things pretty.
Complete redesign of the Online Member Enrollment experience. My role went from helping redefine a core business problem of how Member Types were positioned to co-managing the UX strategy and redesigning the complete UI of the platform. By leading brainstorm sessions with the client, both at client side and agency, I helped create a type of relationship and change from a project-based approach to a long-term strategical partner model with the agency.
The launch of the Droid Turbo from Verizon needed an epic activation during the Latin Grammys. With that challenge, I started playing with the idea of creating an epic brand experience for a phone with a battery that lasted 48hrs. Mix Latin Music, Social Media and 48 hours, and you get a live 48hrs. soundtrack sprinkled with an epic Latino Star; spoiler, it's Prince Royce.
We partnered with Facebook to create a record-breaking campaign (yes, it broke Facebook's record at that moment) as part of the Verizon's 2014 World Cup Activation. I was the lead creative responsible for managing the campaign, from brainstorming with the Facebook Creative Studio, creative director for the film crew in Mexico, to video editing the viral posts.
Skillset and level of experience requires a perfect balance to achieve that perfect mix between the creative, the strategy and the user experience, and how that will play in tune with your target.
This mix allows me to help every client from Hello to Hello Again.
+ Target Definition
+ User Flows & Personas
+ Consumer Insights
+ Messaging Maps
+ Brand Ecosystem
+ Stakeholder Interviews
+ Competitive Analysis
+ Full Pitch Development
+ Presentation Design
Curious about any other skills or experience that you don’t see here?
Let's talk.
I learn something new every day and might be able to help you or even recommend someone.
I've worked with local and international clients, from small family owned to Fortune 10 companies around the world. Also, I’ve won local and international awards as a result of the amazing relationships and solutions we’ve created together. In my world, anything is possible with any brand.
Let’s solve a problem together. You bring your needs, I’ll bring experience, passion, knowledge, creativity, and a lot of laughs. You can always contact me thru your own email with hello@arturocolon.com
